Every year hundreds of millions t-shirts are produced. T-shirts are and iconic, essential piece of clothing. But, from crop to shop, they carry a pretty hefty environmental burden.
Designer Reet Aus PhD is
dedicated to slow fashion and she has
come up with a clever design and upcycling production system to mass-produce
t-shirts using only post-production leftovers. We call it the Up-shirt!
Reet Aus PhD has developed a
method which enables to circulate the leftover materials back into production
inside the same factory. Post-industrial
waste is mostly created in developing countries in Asia. Unfortunately
most of these areas don`t have proper waste managment and mass-production
manufacturers are left with average 18% of pre-consumer textile waste that very
often is taken to landfill or burned. Industrial upcycling offers a solution
and that is why Up-shirts are produced in Beximco (Bangladesh) and in Mandala Apparels
and Kishor Exports (India), avoiding any virgin materials. You can follow Reet
in her blog in Huffington Post: http://www.huffingtonpost.co.uk/author/reet-aus
Up-shirt is a basic clothing item
for everyone, from kids to adults and can be worn through different seasons.
Each collection is updated with few new additional symbols and colours,
depending on available leftover materials.
Up-shirts are UPMADE Certified
and each Up-shirt saves on average 91%
water, 87% energy and creates 80% less CO2.
Designer Reet Aus has won many
local and international awards, the latest being listed as one of the Top 20
Women in Business in Northern Europe by Nordic Business Report (2015) and
Estonian President has given the The Order of the White Star, class V (2016).
Aus Design Llc.
was awarded as Most Environmentally Friendly Company in Estonia (2013),
runner-up at European Business Awards for the Environment (2014) and runner-up
at I:COLLECT Award (2015).